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Whether it’s Anne Open Sport Shoes Klein Wedge Back Slip On Black 7Cherry ZrZ6wqP, Clicky, Mint or something else, we’re always playing with web analytics tools. We even wrote a series on Google Search Console and social media analytics.

Check out this category to learn from our findings and troubles using those tools!

Must read articles about Analytics


Ask Yoast: Google Ads and organic rankingsVeja Wata Veja Veja Wata Veja Wata Wata Veja nnr8FwOR

31 August 2018 by Joost de Valk - 11 Comments

It’s a phenomenon that’s probably a bit surprising when you first hear about it: when paying for Google Ads (previously known as Google AdWords), you may just notice your organic rankings going up as well. This may not immediately make sense to you. After all, why would Google give you a ‘free boost’ or something …

Read: "Ask Yoast: Google Ads and organic rankings"

Annelieke’s Analytics: 3 exercises to have more fun with Google Analytics

This post is for those of you who want to use Google Analytics, but feel a threshold to start with this tool. For everyone that wants to see the fun of Google Analytics, but is having a hard time finding that fun. This is a post for people that are scared to use Google Analytics because they’re afraid to …

Read: "Annelieke’s Analytics: 3 exercises to have more fun with Google Analytics"

Annelieke’s Analytics: How to create a Google Search Console dashboard

Dashboards. There are a lot of people out there that absolutely love dashboards. And I agree, creating a good dashboard can save you a lot of time as an analyst. It’s very useful for monitoring data and reporting back to your colleagues. And dashboards can make clear when something’s off the charts, the moment for …

Read: "Annelieke’s Analytics: How to create a Google Search Console dashboard"
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Annelieke’s Analytics: 16 months of Google Search Console data

The new Google Search Console is out! Since the beginning of this year, more and more users have gotten the pleasure of the new functionalities in Google Search Console. After you get used to the totally new interface, you see all the cool stuff it has to offer. One of those awesome features is the 16 months of …

Read: "Annelieke’s Analytics: 16 months of Google Search Console data"

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Annelieke’s Analytics: What is Page Value in Google Analytics?

Most people find it difficult to go from reporting the basic stuff in Google Analytics, like pageviews and sessions, to analyzing data. Drawing valuable and actionable conclusions based on data is even more challenging. Everyone searches for ways to do this, and learns while doing so. Here, I want to discuss a metric in Google Analytics …

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6 July 2018 by Joost de Valk - 13 Comments

Hooking up your site to services like Google Analytics provides you with a wealth of knowledge and data about visitors on your site. But it can be hard to know how to interpret all this data. And of course, you should also think about what your goals are. What’s most important for you may differ, …

Read: "Ask Yoast: Which is better in terms of bounce rate and traffic?"

Annelieke’s Analytics: Users Flow in Google Analytics

Don’t you ever just wonder which pages people look at after they land on your site? How do people click through your website? How do they navigate? Questions like these can be answered with the use of Google Analytics. In this post, I want to show you a very cool feature called: Users Flow. What is …

Read: "Annelieke’s Analytics: Users Flow in Google Analytics"

Annelieke’s Analytics: Email performance in Google Analytics

Oh, the wonders of email marketing. It can keep your audience up-to-date whilst hopefully resulting in an increase in sales. But how do you measure the efforts of email marketing? Google Analytics can give you insight into how much of your traffic is generated by email. It’s an interesting tool that can break down the …

Read: "Annelieke’s Analytics: Email performance in Google Analytics"

Annelieke’s analytics: Technology report in Google Analytics

The Audience data in Google Analytics beholds a lot of interesting data about your users. Not only does it provide you information about from which country they’re coming or the language they’re using, but it also gives insight in the device they’re using when visiting your site and the browser they’re using for doing that. And …

Read: "Annelieke’s analytics: Technology report in Google Analytics"

Annelieke’s analytics: What are dimensions and metrics in Google Analytics?

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Anyone who has browsed through Google Analytics should have come across a whole lot of variables in the reporting stats. The reports consist of dimensions and metrics; Google Analytics calls these the building blocks of your reports. And if you want to create a custom report in Google Analytics or Google Data Studio, you have complete …

Read: "Annelieke’s analytics: What are dimensions and metrics in Google Analytics?"


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